NEW WEB SITE OFFERS ONLINE PARADISE, UNIQUE TROPICAL LIFESTYLE BRAND

Ooh-Ga-Boo-Ga Island Traders® Launches Web Site; Plans for Catalogue and Retail Stores

Portland, Oregon — October 1, 2007 — We've all experienced island fever at one point or another; where we just need to soak up the sun and take a recess on a tropical island oasis. Now you can experience the call of the islands anytime you have 15 minutes to “check out of the grind”.

South Seas themed lifestyle brand, Ooh-Ga-Boo-Ga Island Traders, announced today the launch of a new e-commerce site, oohgabooga.com. Inspired by the tropical islands of the South Seas, Ooh-Ga-Boo-Ga Island Traders features high-quality tropical clothing, home furnishings, bath and body care, Kona coffee, surf gear and much more. The company is based in Lake Oswego, Oregon, with offices in Kaneohe, HI and plans to add a direct mail catalogue and chain of retail shops in the near future.

“Ooh-Ga-Boo-Ga Island is an experience and way of life far from the busy and hurried lives that we all have these days” explained Mark McVey, founder and “Chief” of Ooh-Ga-Boo-Ga Island Traders, “We want our customers to escape, relax, and enjoy the hospitality of Ooh-Ga-Boo-Ga Island.”

Mark created Ooh-Ga-Boo-Ga Island Traders with a true passion for bringing the spirit of the South Seas islands to everyone who loves the barefoot luxury lifestyle.

Mark's extensive travels to exotic South Seas islands inspired a wish to share the incredible products he discovered there. Mark's experience as a marketer, helped him to create a venue to get these unique, authentic and quality tropical products to Ooh-Ga-Boo-Ga customers,

The Ooh-Ga-Boo-Ga Web site is designed to be fun and extremely user-friendly. Utilizing extraordinary graphic design, photography, animation, audio, and video, the Web site draws island-lovers to this online retail paradise. Additional features such as blogging, contests and useful island-themed information (surfing lessons, tropical plant care, island recipes, etc.) will be continually added to the site. The high-quality design, implementation, architecture and search engine optimization will round out the consumer's enriched experience of Ooh-Ga-Boo-Ga's virtual island.

Ooh-Ga-Boo-Ga Island Traders has also established partnerships with well-respected companies Rusty® Surfboards and Reyn Spooner® Hawaiian Traditionals and Malie Kauai®.

“We love what Ooh-Ga-Boo-Ga has created, especially their attitude. Their boards are sick! We've crafted some exclusive shapes for their boards. That, and their customized artwork, makes them very unique,” said Eric Grassman, General Manager at Rusty Surfboard, “We are excited to see this brand take off and look forward to our continued partnership.”

About Ooh-Ga-Boo-Ga Island Traders

Ooh-Ga-Boo-Ga Island Traders™ is an island-themed lifestyle brand, inspired by the tropics of the South Seas, featuring high-quality tropical clothing, home furnishings, bath and body care, Kona coffee, surf gear and much more. Based in Lake Oswego, Oregon, Ooh-Ga-Boo-Ga Island Traders launched their online retail store on October , 2007, and plan to add a direct mail catalogue and chain of retail shops in 2008. Additional information is available at oohgabooga.com.